🌐 IAEE中国行圆满收官，助力全球会展合作新升级

南京・上海・杭州｜2025年6月

2025年6月，国际展览与项目协会（IAEE）总裁兼CEO Marsha Flanagan 女士携IAEE中国办公室运营总监贾振华女士（Jessica Jia）完成为期6天的中国行，先后走访南京、上海、杭州三地，全面推进与行业主管部门、高校及城市会展集团的深度合作。

此次访问聚焦行业对话、人才培养、行业高层峰会及未来创新平台建设，进一步巩固了IAEE在中国市场的战略布局。

📍南京 | 聚焦人才与产业协同

IAEE与中国贸促会在南京共同举办第八期注册国际会议经理（CIEP）培训项目，吸引70余位行业专业人士参与。Marsha 女士出席开幕并致辞，贾振华女士协同现场组织支持。

其间，IAEE与南京市贸促会签署战略合作备忘录，并与三大国有集团—文投集团、旅游集团、河西集团，就行业合作与行业人才发展展开会谈。

📍上海 | 拓展全球影响力

在“2025国际会展业CEO上海大会”中，Marsha 女士发表主题演讲，分享全球趋势，并受邀与龚正市长会面，获颁“上海国际会展发展顾问”荣誉称号。

与会期间，Marsha与IAEE中国理事会会员进行深度交流，聚焦2025-2026工作重心。

📍杭州 | 启动全球数智会展创新平台

访问最后一站，IAEE参与由IAEE，杭州会展集团与杭州市城市学院联合发起的“全球数智会展创新中心”启动筹备。该平台将致力于数字会展研究、跨界人才培养与技术创新试点，助力行业数智化升级。

💬本次中国行不仅深化了IAEE与中国伙伴的互信合作，也体现了IAEE长期服务全球展览生态系统的承诺。我们期待与会展界共同迎接未来挑战，创造新机遇。

🌍 IAEE China Mission Forges Stronger Global Alliances

Nanjing・Shanghai・Hangzhou | June 2025

In June 2025, IAEE President & CEO Marsha Flanagan, M.Ed., CEM and IAEE China Office Director Jessica Jia successfully completed a six-day visit to China, with stops in Nanjing, Shanghai, and Hangzhou.

The trip featured executive-level meetings, professional training programs, high-profile summits, and innovation planning reinforcing IAEE’s long-term strategic commitment to the China MICE market.

Nanjing | Talent Meets Industry

IAEE co-hosted the 8th CIEP Training Program with CCPIT, engaging over 70 participants. Marsha gave opening remarks and signed an MoU with Nanjing CCPIT.

The delegation held discussions with major SOE-related MICE industry organizations Nanjing Cultural Investment Group, Tourism Group and Hexi Group, visited their venues, and discussed potential partnerships and professional development.

Shanghai | Global Stage & Strategic Insight

At the 2025 CEO Summit, Marsha presented key insights on global exhibition trends and was honored by Mayor Gong Zheng as a “Shanghai International MICE Development Consultant.”

Arranged meetings with the IAEE China Council members to shape priorities for 2025–2026.

Hangzhou | Innovation Platform Kickoff

The mission concluded with IAEE’s involvement in launching the Global Digital Intelligent-Event  Innovation Center, co-led by IAEE, Hangzhou Expo Group, and Hangzhou City University. The Center will drive digital innovation, research, and talent development in the exhibition sector.

来源：IAEE