新加坡–2026年6月8日–由美国全国零售联合会（NRF）与Comexposium集团共同主办的“NRF 2026：亚太零售大展（NRF 2026 APAC）”已于6月4日圆满闭幕。本次展会历时三天，通过前沿理念分享、突破性技术展示以及深度的行业协作，打造了迄今为止规模最大、影响力最深远的一届盛会。本届展会吸引了来自70多个国家的9,000余名注册参会者，创下历史新高。同时，大会汇聚了超过260家参展商及演讲嘉宾，以及2,500家领先的零售品牌，再次巩固了新加坡作为亚太零售经济快速发展门户的枢纽地位。此外，展会期间共举行了20场新产品及新技术发布，进一步彰显了NRF亚太零售大展作为区域创新“孵化器”的核心作用。围绕本届主题“智领·当下（The Next Now）”，NRF 2026亚太零售大展深入探讨了零售商在行业变革期所面临的挑战与机遇，涵盖人工智能驱动的客户体验、智能供应链、沉浸式商务、机器人技术、数据分析以及互联零售的未来等核心议题。NRF亚太及中东地区零售大展董事总经理Ryf Quail表示：“NRF亚太零售大展已成为塑造亚太零售未来的关键平台。近年来，我们见证了该展会逐渐成为零售商与行业领袖在亚太市场寻求商业合作的核心聚会点。今年展会展现出的强大动力与活力，是对本地区零售商、创新者及合作伙伴的最好褒奖。从愿景构思到实地解决方案，NRF亚太零售大展将持续激励行业思考更宏大的格局，行动更敏捷，并为未来做好充分准备。”在本届展会展示的各项创新中，Moloco首发了其人工智能驱动的“效果导向型联网电视（Performance CTV）”解决方案，向行业展示了零售商和品牌如何利用机器学习，在联网电视广告投放中实现可衡量的业务成果。SymphonyAI则全球首发了其创新的AI零售媒体模块CINDE AI，进一步夯实了NRF亚太零售大展作为区域市场参与关键平台的地位。谷歌云（Google Cloud）战略行业全球董事总经理Anil Jain表示：“亚太地区的零售商不再纠结于是否应该使用人工智能，而是关注如何实现规模化应用。当今真正的挑战不在于试点项目，而在于如何将人工智能贯穿整个价值链，以创造真正的商业价值。作为本届大会的钻石赞助商，谷歌云非常自豪能够展示如何帮助本地区领先的零售商跨越实验阶段。从优化供应链到打造超个性化的消费体验，我们拥有独特的优势，助力零售商部署企业级AI，从而从根本上实现运营转型。”乐天零售集团（Lotte Retail Group）高级顾问、前副会长兼集团首席执行官Samuel Kim表示：“这已是我们第二次参加NRF亚太零售大展。展会的规模、雄心以及其在全球范围内的重要性，持续为我们带来启发。每一年，NRF亚太零售大展都能提供新的视角和深度的交流，帮助零售商应对快速的行业变革。从展厅内的突破性创新到会议议程中的前瞻性探讨，该展会持续为亚太地区的零售领导力与创新树立行业标杆。”继今年创下历史性增长势头后，NRF 2027亚太零售大展定于2027年6月1日至3日举办，主题定为“驭速前行（Fast Forward）”。届时，大会将围绕赋能零售商在日益复杂且快速演变的零售环境中，找到实现长期成功的节奏展开探讨。目前，续订展商已开始预订下一届的展位。新参展商的报名通道将于2026年7月31日正式开启。作为亚太地区最重要的零售行业盛会，NRF 2026亚太零售大展于2026年6月2日至4日在新加坡举办。该展会汇聚了来自整个亚太地区的零售业领袖，在这一全球增长最快市场的舞台上进行深度协作。在为期三天的会议和全方位的展览中，零售专业人士不仅能从顶尖行业领袖的分享中汲取灵感，还能探索市场上最新的零售解决方案、创新技术及突破性成果。NRF 2026 APAC Celebrates Record-breaking Industry Momentum and a Bold New Era of Retail InnovationSINGAPORE – June 8, 2026 – NRF 2026: Retail’s Big Show Asia Pacific (NRF 2026 APAC), organised by the National Retail Federation (NRF) and Comexposium Singapore, concluded Thursday, June 4, after three transformative days of bold ideas, breakthrough technologies and powerful industry collaboration; marking the biggest and most influential edition yet.The third edition of NRF APAC welcomed a record-breaking 9,000 registrants from more than 70 countries, alongside over 260 exhibitors and conference speakers, and 2,500 leading retail brands, reinforcing Singapore’s position as the gateway to APAC’s rapidly evolving retail economy. NRF 2026 APAC also featured a record-breaking 20 new product and technology launches, underscoring NRF APAC’s growing role as a launchpad for innovation in the region.Under this year’s theme “The Next Now”, NRF 2026 APAC explored how retailers are navigating one of the most significant periods of transformation the industry has ever experienced: from AI-driven customer experiences and intelligent supply chains to immersive commerce, robotics, data analytics, and the future of connected retail.“NRF APAC has become one of the defining platforms shaping the future of APAC retail,” saidRyf Quail, Managing Director for NRF: Retail’s Big Show APAC and Middle East. “What has transpired over recent editions is the emergence of NRF APAC as the meeting point for retailers and industry leaders who want to do business in APAC. The incredible momentum and energy we have witnessed this year is a celebration of the region’s retailers, innovators and partners. From visionary ideas to real-world solutions, NRF APAC continues to inspire the industry to think bigger, move faster and prepare for what comes next. Among the innovations showcased at NRF 2026 APAC, Moloco premiered its AI-powered Performance CTV solution which demonstrated how retailers and brands can harness machine learning to drive measureable outcomes across connected TV advertising. The worldwide debut of CINDE AI, an innovative AI-powered retail media module by SymphonyAI, further reinforced NRF APAC’s position as a critical platform for regional market engagement. "Retailers in APAC are no longer asking if they should use AI, but how fast they can scale it. The real challenge today isn’t running a pilot - it’s driving production-grade AI across the entire value chain to achieve real business value," said Anil Jain, Global Managing Director–Strategic Industries, Google Cloud. "As a Diamond Sponsor at NRF APAC, we are proud to showcase how Google Cloud is helping the region’s leading retailers move past experimentation. From optimising supply chains to creating hyper-personalised consumer experiences, we are uniquely positioned to help retailers deploy enterprise-ready AI that transforms their operations from the ground up."“Attending NRF APAC for the second time, we continue to be inspired by the scale, ambition and global relevance of the event,” said Samuel Kim, Senior Advisor, former Vice Chairman and Group CEO, Lotte Retail Group. “Each year, NRF APAC delivers fresh perspectives and meaningful conversations that help retailers navigate rapid industry change. From the groundbreaking innovations on the expo floor to the visionary discussions across the conference programme, the event continues to set the benchmark for retail leadership and innovation across the region.”Building on this year’s record momentum,NRF 2027 APACwill return on June 1-3, 2027 under the theme “Fast Forward”. Conversations will revolve around empowering retailers to find the right pace for long-term success in an increasingly complex and rapidly evolving retail landscape. Returning exhibitors have already begun securing their space for next year, with rebooking officially underway. New exhibitors will be able to join the excitement starting July 31, 2026.About NRF 2026: Retail’s Big Show Asia PacificRetail’s most important event in Asia Pacific takes place in Singapore from June 2–4, 2026. The Asia Pacific edition brings together retail industry leaders from across the region to collaborate on a Pan Asia Pacific stage, home of the world’s fastest growing markets. Retail professionals can gain inspiration from top retail leaders over a three-day conference and an all-encompassing Expo featuring the latest retail solutions, as well as experience the latest innovations and breakthrough technologies available in the market.
来源：零售商业财经
