Implementation Rules of Shenzhen Municipal Commerce Bureau for Several Measures of Shenzhen Municipality on Accelerating the Building of an International Exhibition Capital (Revised) (Excerpts)

 

Article 6 Support the High-Quality Development of Local Exhibitions. Vigorously introduce China’s Top 100 Exhibitions and well-known branded exhibitions at home and abroad, support the cultivation of exhibitions for strategic emerging industry clusters and future industries, promote the large-scale development of local exhibitions, and provide categorized support according to the circumstances of exhibition holding. The specific conditions and standards are as follows:

 

(I) Support Conditions


1. The exhibition is held in a professional exhibition venue in this Municipality.

 

2. The exhibition’s exhibits are limited to one or a few adjacent industries, and its exhibitors and visitors are professionals (excluding sales exhibitions).

 

(II) Support Standards

 

1. Award for Newly Introduced and Cultivated Exhibitions: For “debut exhibition” projects that meet the following conditions, a one-time award equal to 20% of the exhibition venue rental shall be granted, up to CNY 6 million per session:

 

(1) Newly Landed “Debut Exhibition”: an exhibition that has not been held in Shenzhen before and has an exhibition area of 5,000 m² or more (inclusive).

 

(2) Brand Expansion “Debut Exhibition”: a new derivative series exhibition launched for the first time by an existing exhibition in this Municipality, with an exhibition area of 5,000 m² or more (inclusive).

 

(3) Large-Scale Exhibition Return “Debut Exhibition”: an exhibition that returns to Shenzhen for the first time after leaving, has not been held in Shenzhen in the most recent year, and has an exhibition area of 50,000 m² or more (inclusive). This does not include the sessions of “two-city exhibitions” and “multi-city exhibitions” that are regularly held in Shenzhen.

 

The same project may not simultaneously apply as a Newly Landed “Debut Exhibition,” a Brand Expansion “Debut Exhibition,” and a Large-Scale Exhibition Return “Debut Exhibition.”

 

2. Exhibition Incubation Period Subsidy: For newly landed exhibitions that conform to the layout of this Municipality’s strategic emerging industry clusters and future industries (i.e., exhibitions that have not been held in Shenzhen before), an incubation period subsidy shall be granted for three consecutive years at 25% of the exhibition venue rental. The maximum subsidy for the same exhibition shall be CNY 500,000 per session; the cumulative subsidy over three years shall not exceed 3 times and shall not exceed CNY 1.5 million in total.

 

3. Exhibition Venue Rental Subsidy: Subsidies shall be granted to exhibitions held in professional exhibition venues, with the baseline subsidy rate being 10% of the exhibition venue rental. For growth-oriented exhibitions, international exhibitions, exhibitions held during specified periods, and exhibitions with a “Foreign Trade Quality Products China Tour” zone, the subsidy rate shall be appropriately increased:

 

(1) Growth-Oriented Exhibition: an exhibition whose exhibition area has achieved positive compound growth for three consecutive sessions and whose current session’s exhibition area has increased compared with the previous session. The subsidy rate for the increased area shall be increased by 10%, and the remaining area shall be subsidized at the baseline rate.

 

(2) International Exhibition: an exhibition with international exhibitors accounting for 10% or more (inclusive), or international visitors accounting for 5% or more (inclusive), or a repeat participation rate of international exhibitors of 20% or more (inclusive); the subsidy rate shall be increased by 5%.

 

(3) Specified-Period Exhibition: an exhibition held in January, February, July, August, or December. The subsidy rate for specified-period exhibitions shall be increased by 5%.

 

(4) Exhibition with a “Foreign Trade Quality Products China Tour” Zone: an exhibition recognized Products China Tour” zone, with no fewer than 40 exhibiting enterprises in the zone and a zone area of no less than 360 m² (inclusive). The subsidy rate for the zone area shall be increased by 10% (the subsidy cap for the zone is 900 m²), and the remaining area shall be subsidized at the baseline rate.

 

Eligible exhibitions may receive subsidy increases for one or more of the above circumstances, and the total increased portion shall not exceed CNY 1 million per session. The total venue rental subsidy for the same exhibition (including the baseline subsidy and the increased portion) shall not exceed CNY 3 million per session.

 

4. An applicant shall not repeatedly obtain the Award for Newly Introduced and Cultivated Exhibitions, the Exhibition Incubation Period Subsidy, and the Exhibition Venue Rental Subsidy for the same project.




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