Shenzhen: Global Innovation & MICE Hub in the Greater Bay Area

Located on the southern coast of Guangdong Province, bordering Hong Kong, Shenzhen is the core engine of the Guangdong-Hong Kong-Macao Greater Bay Area and China’s first Special Economic Zone, evolving from a fishing village into an international metropolis in merely 40 years. It serves as a national demonstration zone for socialism with Chinese characteristics, a global innovation center, top foreign trade gateway and world-class MICE (Meeting, Incentive, Conference, Exhibition) destination favored by global buyers and exhibitors.

1. Unmatched Industrial & Supply Chain Strength

Shenzhen owns the world’s most complete electronic information, intelligent hardware, new energy and advanced manufacturing industrial clusters, forming a closed-loop industrial ecosystem covering R&D, prototype trial production, mass manufacturing, packaging and logistics locally.

  • It ranks No.1 in China for cross-border e-commerce scale for 3 consecutive years, gathering over half of China’s cross-border sellers and 80% of global mainstream cross-border e-commerce platforms.

  • Its foreign trade export has secured the champion among Chinese cities for 32 consecutive years; high-tech products account for nearly half of total exports, with drones, lithium batteries, new energy vehicles, smart wearable devices as signature "Made in Shenzhen" products popular worldwide.

  • Mature industrial clusters support customized manufacturing and fast sample delivery, greatly lowering procurement costs for global merchants participating in Shenzhen exhibitions.

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2. World-Class Exhibition Venues & MICE Capacity

Shenzhen boasts two landmark super exhibition complexes to host global expos, sourcing fairs and industry summits:

  1. Shenzhen World Exhibition & Convention Center (Bao’an)Asia’s largest single exhibition venue, total exhibition area exceeds 500,000 ㎡, capable of holding super-sized global sourcing expos, electronics fairs and cross-border e-commerce exhibitions. Major events include CCBE Cross-border E-commerce Fair, Connexion Shenzhen Global Sourcing Show, attracting over 150,000 professional overseas buyers annually.

  2. Shenzhen Convention & Exhibition Center (Futian)Located in central CBD, adjacent to financial districts and five-star hotels, ideal for medium-sized international conferences, tech summits and boutique industry exhibitions.

Supported by international exhibition operators, bilingual buyer service teams, business matching systems and 240-hour visa-free transit policy for foreign visitors, Shenzhen delivers convenient, efficient exhibition experience for global participants.

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3. Global Transportation Connectivity

Shenzhen builds an integrated sea-air-rail-land transportation network linking the whole world:

  • Port: Shekou Port & Yantian International Container Port operate 278 international shipping routes, reaching every major port globally, undertaking 1/4 of China’s US-bound container trade.

  • Air: Shenzhen Bao’an International Airport runs direct flights to more than 70 international cities, offering convenient air travel for overseas exhibitors and buyers.

  • Land: Seamless connections with Hong Kong via multiple ports, high-speed railway network covering major Chinese cities; intercity rails within the Greater Bay Area realize 1-hour city circle travel.

4. Business Environment & Open Advantages

As China’s most open city, Shenzhen features market-oriented, internationalized business rules, complete commercial supporting facilities (hotels, logistics, testing laboratories, design centers), abundant office spaces and preferential policies for foreign merchants, cross-border enterprises and exhibitors.With convenient cross-border settlement, bonded logistics parks and industrial exhibition linkage mechanism, it has become the preferred sourcing station for global retailers, importers and brand purchasers.

5. City Charm

Beyond business, Shenzhen combines modern skyscrapers, coastal scenery, ecological parks and diverse international catering. After exhibitions, overseas guests can experience coastal landscapes, urban parks and multicultural life, forming a complete "exhibition + tourism + negotiation" business trip experience.

Shenzhen is committed to building a one-stop global trading platform, welcoming exhibitors, buyers and industry partners worldwide to hold exhibitions, source goods and develop international business here.

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