On July 4, 2026, the three‑day 2026 Shenzhen Fisheries Expo successfully wrapped up at Shenzhen Convention & Exhibition Center (Futian). Centered on the theme “Gathering Global Fisheries Trade, Leading Blue‑Tech Innovation”, the event featured premium fishery products from nearly 20 countries and regions worldwide. More than ten domestic local government delegations showcased over 10,000 aquatic and fishery‑related products at the exhibition.

 

Running concurrently with the Shenzhen Food Expo and Shenzhen Tea Expo, the three expos achieved full‑domain linkage, sharing core Bay Area traffic and whole‑industry‑chain resources and generating superposition effects through cross‑border collaboration among fisheries, food and tea sectors. Collectively, the three expos received over 180,000 professional buyers and general visitors, among whom more than 60,000 attended the Fisheries Expo independently. The two‑way visitor flow and complementary business formats across fisheries, food and tea sectors fully unlocked the consumption‑driving potential of cross‑sector integration, making the joint event a landmark industrial exhibition for boosting consumption and expanding domestic demand in Shenzhen during the summer vacation.

 

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Fruitful Business Negotiations Fueling the Growth of the Blue Economy

Leveraging the synergies of the three concurrent expos, this edition of the Fisheries Expo broke down single‑industry barriers and enabled all‑round interoperability and complementarity of industrial resources, exhibition‑goer traffic and consumption scenarios. It covered both B‑end professional purchasers, chain catering businesses, supermarket retailers and C‑end general consumers, fostering a dynamic ecosystem featuring both targeted business matchmaking and high‑quality public consumption.

 

Remarkable outcomes were achieved for professional business cooperation. Supported by the Shenzhen International Tuna Trading Center system, high‑end aquatic product bidding transactions were conducted in an online‑offline integrated mode. Over the three‑day exhibition, 10,367.8 tons of aquatic products were traded for a total value of RMB 162.647 million, demonstrating the expo’s robust industrial circulation capacity and commercial value. Major industrial projects were inked on‑site: the Guangdong‑Hong Kong Oyster Industry Upgrade Project registered a contracted transaction value of RMB 200 million to advance the high‑quality integrated development of fishery industries in the Greater Bay Area. Shenzhen Ocean Innovation Research Institute also signed a cooperation agreement on the “Ocean Pasture · Live Seafood Logistics Supply Chain” with international partners, facilitating the construction of global ocean pastures and efficiency improvement of inshore fisheries.

 

The dedicated Hundred‑Enterprise Supply‑Demand Matchmaking Zone integrated diverse demands for supply‑procurement, project cooperation, investment and financing. Supported by special corporate events including the CNFC Overseas Products Promotion Conference and Mingzhu Seafood New‑Product Launch, an efficient matchmaking platform was built for suppliers and purchasers, securing multiple large‑value procurement deals. Among them, Chuanyuan Shun Supply Chain placed an intent order of RMB 80 million for tuna from Liancheng Ocean; Shenzhen Bairong Food Supply Chain intended to purchase frozen basa fish from Luohui International worth RMB 50 million; Shenzhen Huayuntong Supply Chain Technology Management Co., Ltd. and Shenzhen Junle Ecological Supply Chain Co., Ltd. signed a procurement contract valued at RMB 20 million. Precise matching of upstream and downstream demands continuously boosted industry trading momentum.

 

Consumer market demand remained robust. Queues formed for admission on the opening day, with bustling exhibition halls and active business talks. Hot‑selling products from many leading fishery exhibitors sold out even after three restocks within a single day, and on‑site retail consumption reached RMB 58 million. Catering to public demand for diversified, high‑quality food consumption, the expo effectively stimulated the terminal aquatic‑product consumption market in the Bay Area and accelerated consumption upgrading for aquatic products, vividly showcasing the market vitality and industrial driving force of modern fisheries.

 

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Full‑Chain Exhibits Gather with a Wealth of Premium Aquatic Products on Display

The expo assembled leading enterprises and well‑established civilian‑oriented exhibitors from home and abroad, forming a high‑profile, whole‑industry‑chain exhibition matrix.

 

National leading ocean‑going enterprises took the spotlight, with central enterprises such as CNFC Overseas Fisheries, China Agri‑Development and CCCC Ocean showcasing their core strengths in global ocean‑going fishing and cross‑border supply chains, emerging as key players for bulk transactions at the show. Benchmark private enterprises based in Shenzhen also participated, including local top brands such as Liancheng Ocean, Shenye Ocean, Pengcheng Food, Rongheng Ocean‑Fisheries and Auhua Group.

 

A wide range of exhibitors serving civilian‑end markets also gathered, including time‑honored Guangdong Yingjinqian Haibao Food, leading local agricultural wholesale operator Guangming Haijixing and high‑quality local fresh‑food platform Yuexinxian Supply Chain. They covered end‑user scenarios ranging from supermarkets and community group‑buying to retail sales, smoothing market access for aquatic products.

 

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Technology Empowers Green Transition, Exploring New High‑Value Growth for the Industry

Aligning with the drive for technological advancement and green development in modern fisheries, the expo presented cutting‑edge industry achievements. South China Sea Fisheries Research Institute of Chinese Academy of Fishery Sciences displayed frontier research results in aquatic seed‑breeding innovation, eco‑friendly aquaculture and aquatic‑product quality safety. Advanced technical equipment including intelligent deep‑sea cage operation‑maintenance devices, underwater cleaning robots and fishery AI digital platforms were exhibited, covering the full production cycle of aquaculture, equipment maintenance and management. These offerings provided technical support for the sustainable green development of fisheries and illustrated the shift of the fishery sector toward intelligence and environmental‑friendliness.

 

Concurrent high‑end industry forums and themed events drew more than one thousand industry representatives. In‑depth discussions covered smart fisheries, sustainable development, ocean pastures and innovation in niche segments. The Seminar on Sustainable Seafood Development Trends brought together Chinese and international experts to interpret global sustainable seafood trends and share experience in aquatic‑product traceability‑system construction. Special sessions including the Bay Area Seafood Catering Supply‑Chain Exchange Meeting and the 2026 Marine Pet Food Industry Salon targeted high‑growth niche tracks and built consensus for industrial innovation and green transition.

 

Meanwhile, the expo explored new pathways for high‑value fishery utilization and expanded the boundaries of the blue economy. Marine pet food, a typical example of deep‑processed fishery products and efficient resource utilization, represented an application of fishery technological achievements and a high‑value growth driver for the blue economy, drawing widespread attention and opening new avenues for improving industrial value in fisheries.

 

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Immersive Activities Create a City‑Wide Fishery‑Themed Frenzy

Immersive public activities ran throughout the exhibition. Sixteen giant tuna cutting shows stood out as signature crowd‑pulling events. Imported 400‑plus‑kilogram bluefin tuna and over‑100‑kilogram giant grouper were butchered live by professional technicians, delivering visually striking performances. Visitors observed the whole process up close and learned about ocean‑catch fishing, cold‑chain logistics and quality control. These sessions were fully‑booked and greatly boosted the expo’s popularity and industry influence. On‑site seafood tasting sessions served specialties such as crispy seaweed shrimp cakes, tempura whitebait and handmade fish balls, paired with fishery science outreach. The expo integrated professional industrial exhibition with public consumer experience. Special events including the “High‑Quality Fish from Pristine Waters — Ziyuan Alpine Cold‑Water Fish Shenzhen Launch & Award Ceremony” also helped premium local aquatic products gain access to Bay Area markets.

 

The expo’s influence extended beyond exhibition halls. The 2026 Shenzhen International Fisheries Week kicked off under the theme “Savor Freshness in Shenzhen, Share the Joy of Fisheries”. Yantian sessions featured live tuna‑cutting performances, marine‑tech light‑and‑shadow shows and intangible‑cultural‑heritage fish‑lantern handcraft workshops; Dapeng sessions rolled out coral‑adoption public‑welfare activities. Blending science popularization, gourmet culture and ecological public welfare, these events spread the momentum of the marine industry across the whole city.

 

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Forging Ahead toward Ocean Prosperity to Build a New Future for Fisheries

Since its debut in 2023, the Shenzhen Fisheries Expo has grown into a benchmark fishery exhibition in the Guangdong‑Hong Kong‑Macao Greater Bay Area. It serves as an important platform for Shenzhen to build itself into a global marine‑center city and a hub for innovative modern fisheries.

 

Embracing ocean opportunities and converging resources, the Shenzhen Fisheries Expo connects global fishery resources with Bay Area consumer markets. Enabled by exhibitions and driven by technology, it promotes the high‑end, intelligent and international development of fisheries across the Greater Bay Area. The 2027 Shenzhen Fisheries Expo will return to Shenzhen. Global fishery practitioners are sincerely invited to gather in Pengcheng and jointly explore the promising future of the blue economy.


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