The three-day FOOD AND AGRICULTURAL EXPO (SHENZHEN) 2026 came to a successful conclusion on July 4 at the Shenzhen Convention and Exhibition Center (Futian).

As a core trade event in the food and agriculture sector of the Guangdong-Hong Kong-Macao Greater Bay Area, this year’s Expo drew strong visitor traffic and a vibrant business atmosphere, attracting a total of 50,000 visits for sourcing and procurement, with fruitful results in trade agreements and intent negotiations. The Expo was held concurrently with the Shenzhen Fisheries Expo and the Shenzhen Tea Expo under full-area synergy, with online and offline interest continuing to rise and drawing broad attention from both the industry and consumer markets.

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With a total exhibition area of 15,000 square meters, the Expo leveraged the Greater Bay Area’s world-class consumer market and industrial hub advantages to bring together more than 15 domestic local government delegations and distinctive agri-food products from more than 10 countries and regions. It hosted dozens of thematic forums and production-sales matchmaking events, striving to build a high-end, all-category business cooperation platform and inject new momentum into the high-quality development of the food and agriculture industry in South China.

In-depth Collision of Think Tank Ideas, Sci-Tech Innovation Leads the Industry’s Future

The Expo brought together forces from government, industry, academia, research, and finance to engage in in-depth exchanges of ideas on innovative development in the food and agriculture industry, providing professional think-tank support for industry upgrading.

A series of events were held in succession, including the 2026 Future Agriculture and Food Top 500 Conference and List Release Week, the Future Fruit Tea Top 100 Conference, the Special Forum on County-level Specialty Industries Going Global in the Halal Market, and the Greater Bay Area International Organic Vegetarian Ecology Conference. These events featured in-depth discussions on core topics such as future food, biotechnology, cross-border trade, and organic vegetarianism, and released multiple industry rankings and awards, charting the course for industry development. The thematic event “Biomanufacturing Empowers the New Food Economy” was held concurrently, focusing on cutting-edge food technology and promoting the commercialization of innovative achievements.

 

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Precise Production-Sales Matchmaking Delivers Results, Regional Collaboration Achieves Fruitful Outcomes

The Expo focused on results-oriented transactions and vigorously promoted precise supply-demand matchmaking between production areas and markets, empowering industrial development through tangible commercial results.

During the Expo, a series of origin-specific promotion events were held, featuring Shanwei agricultural specialties, Zixing Dongjiang Fish, Chayu specialty products from Xizang, Danzhai Yunxi Tea, and others. These events opened up circulation channels between production origins and the Greater Bay Area and global markets, helping local specialty products expand into the GBA consumer market.

2026 Zixing Regional Public Brand “Dongjiang Fish” Special Promotion Conference

Zixing City at the FOOD AND AGRICULTURAL EXPO (SHENZHEN)

The “Zhenxing Youxuan” Consumption Assistance Production-Sales Matchmaking Conference and the “Shenzhen-Chaozhou in Harmony · Trade Union Benefit Travel” Cultural Tourism Consumption Assistance Initiative were implemented with precision. They connected with core procurement channels nationwide and efficiently matched supply and demand through one-on-one closed-door negotiations and dedicated procurement sessions. The on-site Hundred-Enterprise Supply-Demand Matchmaking Zone brought together more than 100 upstream and downstream enterprises along the industrial chain, focusing on diverse cooperation needs such as product procurement and supply and project investment and financing. It effectively connected production and sales links and comprehensively enhanced exhibitors’ sense of commercial gain.

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Global Premium Products Gather Under One Roof, One-Stop Experience of Global Flavors

The Expo fully leveraged international and Hong Kong/Macao resources. More than 10 countries and regions, including the United Kingdom, Canada, South Korea, Switzerland, Australia, Laos, China’s Hong Kong SAR, and China’s Taiwan region, presented global specialty products, covering diverse categories such as imported beverages, dairy products, snack foods, and specialty ingredients. It served as both a key bridge for overseas premium products to enter the GBA market and a quality platform for domestic consumers to experience global flavors in one stop.

Leading brand companies such as Luckin Coffee, Yili, Mengniu, and Classy Kiss exhibited multiple flagship products together, covering popular categories such as ready-to-drink beverages, dairy products, and prepared food ingredients. Closely following current quality-oriented and health-conscious consumption trends, their displays fully demonstrated the food industry’s development direction toward high-end and refined products, attracting many visitors to stop and taste.

Geographical Indication Agricultural Products Shine, Empowering Rural Revitalization

Regional industrial collaboration was deepened to support rural revitalization and consumption assistance. Government departments from Inner Mongolia, Jiangsu, Guangdong, Guangxi, Sichuan, Yunnan, Xinjiang, Xizang, and other regions organized enterprises under their jurisdictions to exhibit as delegations, promoting industrial policies, quality projects, and regionally distinctive products on site, fully showcasing the advantages of local natural conditions and products.

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A large number of highly recognizable regional public brand agricultural products made a concentrated appearance, including Chenghai Lion-head Goose, Chaoshan Beef Balls, Kashgar Grey Jujube, Chayu Kiwi, Dongjiang Fish, and Danzhai Yunxi Tea, with regional flavors blending together. The Expo gave full play to its market, industrial, and locational advantages to deeply promote two-way regional industrial collaboration, help advance coordinated regional development to a higher level, and solidly promote common prosperity through the power of exhibitions.

Online and Offline Synergy Intensifies, All-Platform Communication Gains Momentum

This year’s Expo made simultaneous efforts online and offline, building a diversified, multi-dimensional communication matrix. Featured exhibits and themed events on site attracted many citizens and visitors to visit and interact, and foot traffic in the venue continued to rise. Official photo and video live streams were launched simultaneously, transmitting the grand on-site scenes of the Expo in real time, allowing audiences unable to attend to tour the Expo online, and gaining widespread attention and shares.

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The Expo joined hands with mainstream media, industry media, and social media platforms for all-round communication, continuously unleashing the Expo’s influence, fully covering both industry and consumer audiences, and further expanding its industry reach and public awareness.

Gathering Strength to Move Forward and Open a New Chapter, Building a Highland for Agricultural Development


As a key brand exhibition under “Guangdong Trade Nationwide,” the Expo is rooted in the Greater Bay Area and connected to the world, continuously building a market-oriented, professional, and international one-stop food industry trade platform. This year’s Expo connected global raw material suppliers, domestic producers, GBA consumers, and technology R&D institutions. It was not only a high-end platform for premium product display and precise business matchmaking, but also an important source for cultivating new quality productive forces in food and agriculture.

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In the future, the Expo will continue to amplify its industrial spillover effects, empower industrial upgrading through exhibitions, drive business model innovation through technology, help Shenzhen accelerate the building of an international consumption center city, and promote the food and agriculture industry in the Guangdong-Hong Kong-Macao Greater Bay Area to steadily move toward high-end, intelligent, branded, and international development. The FOOD AND AGRICULTURAL EXPO (SHENZHEN) 2027 will open again next year. We sincerely invite industry colleagues from around the world to gather again in Shenzhen (Pengcheng) to seek cooperation, chart the future together, and write a new chapter in the prosperous development of the food industry!


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