The 35th China (Shenzhen) International Gifts, Handicrafts, Watches & Houseware Fair

Since its launch in 1993, the China (Shenzhen) International Gifts, Handicrafts, Watches & Houseware Fair has been successfully held for over 30 editions. In 2005, it was certified by UFI (The Global Association of the Exhibition Industry) and has since been recognized as the flagship gift and home products fair in China.

As a large-scale and highly reputed trade fair for gifts and home products in China, the China (Shenzhen) International Gifts, Handicrafts, Watches & Houseware Fair has become the preferred professional sourcing platform in China and the Asia-Pacific region for business gifts, promotional gifts, holiday and festival welfare gifts, stylish home products, souvenir, and loyalty membership gifts. It creates a platform for manufacturers and traders to trade, showcase, and exchange ideas, helping to optimize the industry and lead its development.

Every April, during the golden sourcing season, the China (Shenzhen) International Gifts, Handicrafts, Watches & Houseware Fair attracts more than 200,000 professional buyers to source a wide range of business gifts and stylish consumer products. More than just an exhibition, the organizer, RX Huabo, is committed to building a high-quality exhibition platform that brings together industry professionals for business negotiations and helps clients achieve business growth. It has launched a buyer matching service that, before the show, matches suitable exhibitors with large buyers who have sourcing needs. Once matched, they can hold face-to-face private meetings during the show, maximizing the benefits of attending within the 4-day exhibition period. In addition, it has introduced a professional e-commerce platform for gifts and home products — the Limaotong App. This aims to create a "365-day online sourcing platform" to more effectively connect exhibitors and buyers and create value.

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Fair Features:

As the flagship trade platform for the gift industry in the Asia-Pacific region, the China (Shenzhen) International Gifts, Handicrafts, Watches & Houseware Fair is UFI-certified and is the biggest gift trade show in the region. It brings together 4,500 suppliers across 30+ product categories, with products from 20+ manufacturing sites and over 1 million innovative products. The fair covers all mainstream procurement channels, including corporate purchasing, distribution, retail, and e-commerce. With an exhibiting area of 300,000 square meters and 4,500 exhibitors, it connects with 200,000 qualified buyers from gift companies, advertising companies, e-commerce, supermarkets, department stores, and chain stores. The fair's goal is to efficiently connect suppliers of standardized products with those of corporate gift sets, precisely matching trillion-yuan corporate procurement demands. Through comprehensive online and offline marketing campaigns, including TikTok, WeChat, search engines, and metro advertising, the fair achieves billions of impressions, helping businesses expand into new markets and achieve sustainable sales growth.

Concurrent Events

The 14th Shenzhen Gift, Consumer Goods Packaging & Printing Fair (GPP)

Launched in October 2020, the 13th Shenzhen Gifts, Consumer Goods Packaging & Printing Fair is organized by RX Huabo Exhibitions (Shenzhen) Co., Ltd. and focuses on gift packaging, printing, and design, with a spotlight on POD, luxe pack, and eco-friendly packaging solutions. With an exhibition area of 20,000 square meters and 500 exhibitors, this co-located event of the Shenzhen Gift & Home Fair precisely connects upstream and downstream supply chain of printing & packaging industry. Based in South China, it is dedicated to be trusted custom packaging solutions partner for brands from gift, cosmetics, jewelry, food, candy & sweets, electronics, E-commerce, retail, wine, tea, toy, etc.

The 19th Shenzhen International Consumer Electronics Expo (CME)

Held alongside the China (Shenzhen) Gift & Home Fair, CME is a leading sourcing platform for mobile electronics in South China. Covering 60,000 square meters, it brings together more than 1,000 exhibitors and is expected to attract over 300,000 buyer visits. The expo covers AI gadgets, digital products, consumer electronics, smart home, audio, wearables, fast charging, and energy storage.

Exhibit categories include AI gadgets, digital products, consumer electronics, smart home, audio, wearables, fast charging, energy storage, etc. Featured brands include Quark, Rokid, RayNeo, DJI, Philips, 1MORE, and over 100 audio companies, etc. Product highlights include AI glasses with real-time translation and smart meeting features, TWS earbuds, Bluetooth speakers, portable energy storage, etc.

CME is co-located with the GGE Cross-Border E-Commerce Expo, with more than 10 trend forums covering AI, cross-border e-commerce, and smart hardware. For buyers, it is a one-stop platform to connect with leading suppliers and explore new products.

Go Global Expo (GGE)

Co-located with the China (Shenzhen) Gift & Home Fair, the Go Global Expo (GGE) is a one-stop platform connecting Chinese source factories with global markets. As the global cross-border e-commerce market surpasses US$6 trillion and Chinese brands accelerate their global expansion, GGE brings the entire cross-border ecosystem together under one roof.

The expo covers consumer electronics, home appliances, fashion, home products, outdoor gear, and cross-border services including logistics, payment, marketing, and intellectual property. Major platforms such as Alibaba, Amazon, TikTok, Temu, and Shopee will be present, alongside leading cross-border sellers, brand owners, and B2B traders.

Highlights include VIP buyer matchmaking, forums on Al-powered cross-border growth and overseas marketing workshops. Whether sourcing products or seeking supply chain services, buyers can explore new markets and drive business growth through GGE's integrated business ecosystem.

Shenzhen Cultural & Creative IP Fair

The Shenzhen Cultural & Creative IP Fair will be held from April 25 to 28, 2027, at the Shenzhen World Exhibition & Convention Center. With an expected exhibition area of 5,000 square meters, it will gather over 100 exhibitors and 30,000 visitors. Exhibit categories include animation characters, film/TV, online literature, games/entertainment, sports/e-sports, museums and art, fashion/trends, publishing, corporate brands, online video, characters, celebrities, music, non-profit organizations, universities, and other IP and authorized dealers, as well as quality source manufacturers of derivative products. The fair meets the procurement and cooperation needs of buyers across all gift industry channels, creating a new IP engine and empowering new industry momentum.

2027 Shenzhen Pet Products Expo

The 2027 Shenzhen Pet Products Expo & Customization/Cross-Border Sourcing Festival will be held from April 25 to 28, 2027, at the Shenzhen World Exhibition & Convention Center. It is expected to cover 20,000 square meters and bring together over 500 exhibitors, sharing 300,000 buyer visits with the Shenzhen Gift & Home Fair. Under the theme "Pets in the Greater Bay Area, A New Trend in Gifting," the expo features six major zones: pet food, pet grooming, pet toys, pet supplies, pet medical and nutritional care, and other pet-related products and services. It gathers new products from renowned brands and selects high-value, high-quality, high-tech pet products to jointly create a new trend for a beautiful life with pets in the Greater Bay Area.

2027 Shenzhen International Silver Economy Exhibition (SISE)

Co-organized by RX Huabo Exhibitions (Shenzhen) Co., Ltd. and the Shenzhen Pension Service Industry Association, SISE will be held from April 25 to 28, 2027, at the Shenzhen World Exhibition & Convention Center (Bao'an New Hall). With an exhibition area of 20,000 square meters, it expects over 500 exhibitors and 30,000 professional visitors. Themed "Technology Empowers the Silver Economy, Innovation Leads a Happy Senior Life," the exhibition covers nine major segments: smart elderly care, rehabilitation aids, age-friendly renovation, elderly care services, pension finance, health and cultural tourism, anti-aging and healing, nutritional health, and silver gifts. It focuses on B2B procurement and industry channel cooperation.

Contact Us:

l Exhibitor Support

Kelly Deng

Tel: +86-755-33200241

Email: kelly.deng@rxhuabo.com.cn

l Visitor Support

Lisa Li

Tel: +86-755-33324217

Email: lisa.li@rxhuabo.com.cn

l Media Support

Lisa Li

Tel: +86-755-33324217

Email: lisa.li@rxhuabo.com.cn

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