Toy & Hobby China (The 39th Shenzhen International Toy & Hobby Fair)、 Baby & Stroller Ch

About the three concurrent shows

From 31 March - 2 April 2027 at Shenzhen World Exhibition & Convention Center, China. Toy & Hobby China (The 39th Shenzhen International Toy & Hobby Fair) will be held concurrently with Baby & Stroller China and Licensing China, will serve as a launchpad for brands to harness business opportunities driven by China's rising generation of trendy toy consumers. As one of the largest global toy markets, China offers huge opportunities for domestic and international manufacturers and buyers.

Facts & figures

* included figures of 17th Baby & Stroller China and 7th Licensing China 

Special zones

- International zone

- Trendy toys zone

- AI toys zone

Product groups

About Toy & Hobby China

Shenzhen International Toy & Hobby Fair has developed over nearly 40 years, and has grown into one of the world’s leading toy exhibitions. It serves as the preferred platform for toy and trendy toy companies to expand into both domestic and overseas markets.

As the first major toy event in China each year, Toy & Hobby Fair is the go-to venue for debuting new products, expanding distribution channels, boosting brand visibility, gaining industry insights, and connecting with key resources. Wholesale distributors, channel partners, retailers, e-commerce platforms, cross-border e-commerce businesses, and livestreaming commerce influencers all gather in Shenzhen to attend this annual industry gathering — seek high-quality products and capture market opportunities ahead of others.

About Baby & Stroller China

Baby & Stroller China unites premium domestic and international buyers, creating an exceptional one-stop trading and matchmaking gateway in the Greater Bay Area. The platform is fully committed to helping brands seize golden opportunities for industry transformation and upgrading.

About Licensing China

Licensing China bridges the gap between IP and cross-industry applications, building a high-level platform for business conversion. This premier event brings together global brands and exhibitors to leverage the unique advantages of the Greater Bay Area market, unlocking infinite possibilities for licensing and licensed products.

Reasons to exhibit at the 2027 fairs

- Excellent timing

Held in April to align with domestic festival orders and international buyers' year-end promotion sourcing.

- Take advantage of the world's largest toy market

China's toy market grows rapidly despite low birth rates, driven by trendy toy collectors' interest and parents' demand for STEAM / Al toys.

- Highly accessible location

Shenzhen - China's toy trade hub with easy access to global buyers via Hong Kong's transport network.

- Exclusive trendy toy launches releases

Trendy toy exhibitors value the fair's influence. Last edition attracted brands for exclusive launches, driving strong buzz and effectively bridging B2B and B2C marketing, distribution and sales.

- Synergy of concurrent shows

A cross-industry launchpad for innovations, connecting brands with retail chains, e-commerce, and multi-market partners.

- The New Wave of AI Toys

Integrating AI early education, interactive play, and tech-infused collectibles to spearhead the global upgrading of the toy industry.

- New channels

Key opinion leaders (KOLs) and group-buying leaders from social platforms will host live-streaming.

- Business matching

Provides precise online and offline matching services to facilitate business opportunities.

- Marketing support

Year-round promotion and onsite fringe programme to enhance your brand exposure.

Enquiries

Messe Frankfurt (HK) Ltd

35/F, China Resources Building, 26 Harbour Road, Wan Chai

Tel: +853 2230 9237

Email: toy@hongkong.messefrankfurt.com

Website: https://toybaby.hk.messefrankfurt.com/china/en.html