CHINA (SHENZHEN) INTERNATIONAL BRAND UNDERWEAR FAIR & CHINA INTIMATE APPAREL CULTURE WEEK
Popular Exhibitions
Exhibition Scope
As a core international professional exhibition supported by national commercial authorities and Shenzhen municipal government, SIUF China (Shenzhen) International Brand Underwear Fair (SIUF) & CHINA INTIMATE APPAREL CULTURE WEEK (CIAC) stand as the world’s largest and most influential exclusive event for intimate apparel and lingerie industries. Rooted in Shenzhen, a global hub of advanced manufacturing, cross-border trade and innovative fashion industry, this annual exhibition serves as a vital window for China’s intimate apparel sector to engage with APEC economies and global industrial cooperation.
SIUF & CIAC are the yearly events, which be authorized by Ministry of Commerce of the People’s Republic of China, and presented by Shenzhen Shengshi Jiuzhou Exhibition Co., Ltd., Informa Markets and the Shenzhen Underwear Association (SUA), with the support of Guangdong Textile Association. SIUF and the China Intimate Apparel Culture Week have been successfully held for 21 years.
SIUF2027 will be held from March 25th to 27th, 2027 at Shenzhen Convention & Exhibition Center(Futian). SIUF2027 Exhibits will cover new forms such as intimate fashion brands, crossover fashion, new retail e-commerce, live-streaming of best-selling products, production and manufacturing. By leveraging exhibition resources and advantages in supply chain and omni-channel, we will create a comprehensive exhibition that encompasses all exhibitors and buyers' channels.
Endorsed by national and municipal commerce authorities, SIUF covers the full industrial ecosystem of intimate apparel, lingerie, swimwear, loungewear and activewear. Each edition occupies over 100,000sqm of exhibition space, welcoming more than 1,500 exhibitors from China and across the globe. The exhibits span finished brands, functional garments, sustainable fabrics, accessories, smart manufacturing machinery, packaging, cross-border e-commerce and retail solutions.
The show draws tens of thousands of qualified professional buyers: brand owners, sourcing directors, distributors, retailers, designers and investors from Asia-Pacific, Europe, North America and other markets. It creates a one-stop platform for order negotiation, supplier matching, brand licensing, technology exchange and trend collaboration.
Beyond booth displays and business matchmaking, SIUF features a rich programme of high-value concurrent events. These include industry summits, cross-border trade forums, fashion runway shows, trend releases, design contests and sustainability workshops. The forums address hot topics such as green textiles, supply chain resilience, functional apparel innovation and new retail models.
SIUF serves as a key gateway connecting China’s intimate apparel supply base with the global marketplace. It showcases China’s advanced manufacturing strength, creative design capability and commitment to sustainable development. As Shenzhen’s signature fashion exhibition, SIUF continues to foster open, inclusive and win-win industrial cooperation for the global intimate apparel community.
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